A movie that sounds so good, you don't need to see it

To launch their new range of invisible sprays, Old Spice produced the world’s first invisible movie. “Wait!” you say. “An invisible movie?” Yup, an honest to god, action packed, feature length, 2 hour long movie with NO visuals. It’s titled Invisible World. Who in their right mind would concoct such a ground-breaking idea? None other than iconic Portland-based agency Wieden + Kennedy.