For a Good Time Call MasterCraft

Posted on Jun 2, 2013
For a Good Time Call MasterCraft

Chip grew up across the street from a lake and was lucky enough to water-ski all the dang time; he also learned really quickly how to spot a MasterCraft. If it slowed down for long enough, you could make out that blue stripe and those tell-tale stars as it whipped by. Although the logo has changed a bit, today’s no exception — MasterCraft boats are still making waves: the new models are sleek, they’re mean and they purr like a kitten. Yesterday, MasterCraft boat-maker-extraordinaires revealed their X46 boat, and the world has definitely taken notice.
 
Resulting from a collaboration with our friends at Nemo Design and Kamp Grizzly, this X46 video is a shining example of how subtly crafted sound design can enhance emotion without becoming distracting. Long story short, Chip was able to craft the sound for a boat video without needing boat sounds to make you really want to surf behind a boat.
 
Check out MasterCraft.com to learn more about what your dream boat looks like.