Nike’s “Fight Winter” Nominated for Webby Award

Posted on Apr 26, 2012
Nike’s “Fight Winter” Nominated for Webby Award

Cast your vote for People’s Choice by April 26th here: http://bit.ly/I6uDvQ
 
We are extremely excited to announce that Nike’s cutting edge interactive game “Fight Winter” has been nominated for a prestigious Webby Award! Digital One is honored to have been a part of the project, working with producer Ben Sellon and writer Dylan Lee at sound design and mixing for the game.
 
Turn up your speakers and check it out the intro here:
 


 
“Fight Winter”, produced by Wieden + Kennedy, provides a unique environment for players to virtually test out Nike’s toughest training apparel, while facing the trials and tribulations of the year’s most unforgiving season: rigid wind, torrential rain and merciless snow. Players choose from Nike professional athletes Greg Jennings, Alex Morgan or Allyson Felix – competing for the highest score and a chance to win the latest cold-weather combat gear worn by their favorite athletes.
 
Although the competition is no longer in effect, you can play the game here: http://fightwinter.nosharpstuff.com/
 
Judges ranging from Twitter co-founder Biz Stone and Instagram founder Kevin Systrom, to David Bowie, will announce the Webby winners on May 1st, but you can have a say in the outcome as well! Cast your vote for “Fight Winter” in the People’s Voice category here: http://bit.ly/I6uDvQ
 
Voting ends on April 26th, so don’t delay!