We are proud to announce that “Dear Nana” won the Grand Prize at the Drive Less Video Challenge last Thursday. The spot stars Pearl and Guy Baker with Jan Dunn. The :30 TV commercial was a completely volunteer, labor of love, team effort brought to life by our bike crazed staff here at Digital One.
Sure, making a TV spot to help further a good cause is its own reward. But winning the Big Kahuna also doesn’t suck.
This was a new adventure for Digital One. Of course, we’ve been working our audio-voodoo on award-winning TV spots for many moons now. But this was our first time putting it all together from scratch.
This spot was conceived, written, directed, edited, mixed and scored by wunderkind Guy Baker. The producer was Cameron Shaw, the line producer was Lisa Baggetta, the stylists were Lisa Baggetta and Stephanie Fajardo, and visual effects were done by Mike Quinn of Mission Control. The spot would never have made it to the small screen without the generosity and attention of director of photography, editor and friend Rob Tyler of VCR100. We were sincerely touched by each member’s eagerness to donate time and creativity to this project.
Starting in June ’09, Dear Nana will become the Drive Less/Save More Campaign’s next TV commercial, airing on all four Portland area TV stations. The team won $3,000, which was in turn donated directly to the Portland Community Cycling Center, an organization that broadens access to bicycling and its benefits through hands-on programs, volunteer projects, and a neighborhood bike shop.
Competition in the Drive Less Video Challenge was close all around, starting with 77 excellent entries received from across Oregon and SW Washington. The judging panel had the difficult decision of determining the top five videos in the General and Youth Categories, and the point spread between the finalist videos was close! More than 5,000 people then weighed in casting votes for their favorite spot.
“Drive Less. Save More.” is an awareness campaign sponsored by dozens of regional businesses and organizations whose collective goal is to reduce car trips in Oregon and Southwest Washington. The program provides the public with information about driving costs, transportation options, delivery services, and more.