D Rose & #TheReturn

Posted on Mar 12, 2013
D Rose & #TheReturn

You’re bound to experience it at one point in your life. It’s only a matter of time. That moment when you must face an overwhelming obstacle to prove just how great you can truly be.
 
At just 24 years old, Derrick Rose was on top of the world: 2008-09 Rookie of the Year, The youngest MVP in NBA history, a two-time NBA All Star contender, and adidas basketball’s brightest shining star. However, his domination on the court came to an abrupt halt during the start of the 2011 / 2012 NBA Playoffs when the unimaginable happened: he tore the ACL in his left knee.
 
#TheReturn documented D Rose’s road to recovery, detailing the belief, hope, focus, push and drive needed to bounce back from such a game-changing injury. Produced by Sockeye and 180LA, directed by Amir Farhang, music scored by McKenzie Stubbert, sound design created by Eric Stolberg and mixed here at Digital One, this project was particularly meaningful because the story was so incredibly inspiring. Injury can happen to any of us at any moment, but it’s all about how you handle it: one step at a time, with your head held high.
 
The strength, grace, dignity and determination shown by D Rose is truly amazing, which is why it’s no surprise that #TheReturn became an instant viral hit, amassing over 6.5 million total views, and over 15 million comments.
 
See for yourself what the fuss is all about: