Clouds Over America

Posted on Apr 19, 2011
Clouds Over America

And, its about time! This month’s unavailing of Amazon’s “cloud-drive” is um, like kind of ah big deal. I for one am intrigued by the idea of keeping all of my media on one centralized server, that I can accessed from any device. Neat idea, however will all of America feel the same way? Americans like to own their media. They like to hold it, covet it, hang it up on their walls, facebook walls that is. This will again, be asking a lot of the boys and girls of America. However, when the fine people at Apple, Amazon, Target, etc. asked America, “hey, we’d like to sell you the same music you already own, at a much lower fidelity but you can have it really fast and on a different device. What say you?” America said, “duh, of course”. So, who knows maybe this will take…
 
The boys and girls of Europe have embraced the cloud for a while now. Spotify has seen some use while progressive, dubious, self-promoting artist like Ash have even used the service for exclusive releases… Nothing new really. I guess I’m curious as to how Amazon beat Apple to the punch. Apple has acquired music streaming service Lala, as of early Dec 2010, so maybe they do have something up their sleeve after all. Apple with something up their sleeve!? Shocking (sarcasm). I guess I just want someone to figure all this out, make it easy for me. And when they say, “hey, we made it easier for you to get the music you already own. Its slightly less fidelity and it will cost you even more cheddar”. I’ll probably say, “duh, its about time”.